Marketing & Branding with Knitgrrl

Title: Marketing & branding with Knitgrrl (Shannon Okey)
Fee: $75
Format: Online via web browser
Enrollment: Fill out this form
Class begins: at discretion of instructor, likely by end of February 2010
Class ends: one month later

Description:

People get squicked out by the word “marketing,” and for good reason. A lot of the people out there who claim they’re going to teach you about marketing come at it from the absolute wrong perspective. Marketing does not have to be sleazy. Marketing is really:

1. putting your best foot forward
2. communicating effectively
3. meeting the needs of your target audience, information-sharing-wise.

I want to be sure that the class members have something to teach each other, too, whether it’s because they are from a different discipline, or because they sell their products in venues the majority of students don’t, or… [etc].

Why the emphasis on diversity? I’ve learned a lot watching creative people in other disciplines (such as Jenny Hart of Sublime Stitching), and I’m willing to bet the reverse is true, too. For example, Sublime Stitching now offers PDF patterns as well, which the knitting world has done for some time now.

I’m going to limit enrollment numbers in each session, so if you’re interested, now’s the time. This class will be $50 if you fill out the form before the 15th and $75 after. As with all my other classes, there will be a lot of talk about the subject from the crafty perspective, though of course noncrafty people are welcome, too.